e-Marketing
Internet on mobile phone
12.10.09
Within a few years, energy auto-sufficient mobile phone might flood the market. This project is coming from the United Kingdom, where researchers are trying to pick up and recycle electromagnetic airwaves.
This passion for the mobile phone has just begun, has confirmed by the IPSES/AFMM survey from May 2009, for which people between 15 and 50 years old and representative from the France territory were interrogated. It reveals that among the persons equipped with a mobile phone, or 91% of the population, 31% have used Internet from their mobile within the last 6 months. In national scale that means 8, 3 millions persons.
During the last month, 41% of the population has surfed on their mobile at least once a day. Since 2008, the best users have been the 25-34 years old population, among which the number of person that have already be connected on their mobile have grown of 40%.
Plus 9% of the internet mobile users never use a computer to connect on Internet and 38% of them say they do not use the Internet mobile enough. 39% declare to be interested on special offers on mobile. The mobile phone confirms its status as one of the way of communication that companies cannot ignore anymore in their marketing and communication strategy.
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